In the face of rugged competition from G.M. (see above), the rest of the auto industry is hustling.
Chrysler, which has lagged behind the style parade, this week showed off a pair of new low-slung experimental models, the Plymouth Belmont and the Dodge Fire-arrow. Though Chrysler sold 1.6% fewer cars (1,224,000) last year than in 1952, it still leads the horsepower race with its 235-h.p. engine. But its conservative styling has not helped sales, and it has already been forced to cut back production of some of its 1954 models. To remedy the situation, Chrysler Corp. expects to incorporate some of the...
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