In the grand ballroom of Manhattan's Waldorf-Astoria this week, a multimillion-dollar show heralded the biggest auto news of the year: General Motors' 1954 line of cars. To retool for the 25 new production models and build eleven experimental cars, G.M. spent $350 million.
The corporation, which sold 3,500.000 cars and trucks last year (for 45.6% of the market), is out for an even bigger share in 1954. Said President Harlow H.
(for Herbert) Curtice: "No depression is in my vision, [though] competition in 1954 will be strong. Consumer expenditures should continue at...
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