"Buy stocks the same way you buy gasoline for your carby the dollar's worth." With this slogan, Rochester's H. (for Henry) Dean Quinby Jr., 55, has sold $6,580,000 worth of stock to members of his "Quinby Plan." Last week Quinby's plan got the biggest boost in its 15-year history. Eastman Kodak Co. announced that it is setting up a voluntary payroll deduction system for its 52,000 employees to buy the company's common stock through the Quinby system.
Quinby, onetime Wall Street broker, launched his plan in 1938 in the belief that most people fail to buy stock simply because they...