With a furious beating of pressagents.' drums (including the mailing of a million letters and the dispatch to radio executives of 3,000 vials of water from Florida's Fountain of Youth), NBC last week dropped a $5,000,000 blockbuster in the form of 28 new or revamped radio shows. The man tossing the bomb (target: public apathy about radio) is NBC's go-getting Vice President Ted Cott, 36, who arrived at the "Magic 28" after three weeks of all-out cerebration with his NBC associates.
Cott does not think that sponsors will come flocking overnight to pick up...
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