Business: Billy's Sunbeam

In the open-throttle British auto race for the $40 million export market to the U.S., Rootes Motors' hard-driving Sir William Rootes (Hillman Minx, Humber, Rover, Sunbeam-Talbot) had already knocked Austin out of second place. Last week Sir William claimed that he had overtaken Lord Nuffield,* was now shipping more cars to the U.S. than any other British maker. His total: 4,942 Rootes cars exported in the first half of 1953.

Nuffield quickly pointed out that Rootes's claim was only half the story. The Rootes Group was shipping more cars to the U.S. than Nuffield, but it was not yet selling as many....

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