The British squabble over whether the government ought to allow sponsored television alongside the state-controlled BBC is still going full blast. And J. Fred Muggs, the playful chimpanzee who appeared on a U.S. TV show alongside coronation pictures of the Queen (TIME, July 13), is still used to prove the inevitable tastelessness of commercial TV. In London's weekly Time and Tide, Malcolm Muggeridge, editor of Punch and onetime U.S. correspondent of the Daily Telegraph, has written a memorable answer to the enemies of commercial broadcasting. His arguments have meaning not only for Britons,...
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