It was only a question of time before the 3-D craze spread from the movies to the press. By last week 3-D publishing was being tried everywhere. Viewed without glasses, the 3-D magazines and newspapers all looked like off-register red and green (or red and blue) color printing. Viewed with glasses (usually attached), they gave a cardboard-cutout, black & white third-dimensional effect. Items:
¶Bullock's Downtown, second largest department store in Los Angeles, took six full-page 3-D ads in the Times.
¶Mighty Mouse, a comic-book character, took off on an interplanetary flight into a realistic 3-D, dodging satellites and asteroids at...