BUSINESS ABROAD: Fiat into Spain

Turin, Italy's fourth largest city, is the capital of Italian industry. It is also the biggest company town in the world, dominated by a single colossus world-famed for its name: Fiat (Fabbrica Italiana Automobili Torino). Almost two-thirds of Turin's 735,000 people owe their livelihood to Fiat; off the assembly lines of its 15 plants roll 90% of Italy's cars. But automaking is only the core of Fiat's industrial empire. A visitor to Turin rides to a Fiat-owned hotel in a Fiat taxi, reads a Fiat newspaper, drinks Fiat's Cinzano vermouth, shops at...

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