Radio: New Star

J. Fred Muggs, Africa-born one-year-old, is the current rage of morning TV audiences. J. Fred, a cheerful little chimpanzee in rubber pants, is Dave Garroway's romping sidekick on NBC's 7 a.m. news show Today. Garroway uses J. Fred during lulls on the two-hour program, and since Muggs showed up fan mail and the show's rating have been boosted considerably. Explains Garroway: "Muggs's charm is his unpredictability—same as any animal's."

One Brooklyn woman wrote in and invited Muggs to spend the weekend; another offered the chimp use of her limousine, if J. Fred would let her come along too. Wrote one young televiewer:...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!