A Letter From The Publisher, Apr. 20, 1953

Dear Time-Reader Jorma ja Eera-Pekka Paavolainen is a TIME-subscriber in Finland. How to fit this jawbreaker of a name on TIME'S standard subscription record cards is the job of a crew of girls in TIME'S Denver circulation office, which handles records for most of our subscribers in military service and for many overseas TIME readers.

Like TIME'S U.S. and Canadian circulation office, in Chicago (about which I wrote you in this space last summer), the Denver office uses hole-punched cards on which to record all the information we need about subscribers. Names & addresses, however, are printed on the cards, and the...

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