The Press: Purpose Without Passion

John H. Johnson, 33, is a Chicagoan who has become the leading Negro publisher in the U.S. with a simple formula—putting out "Negro magazines in a format that has been successful with white people." The formula has worked so well that Johnson's LIFE-like Ebony (estimated 520,000) and Quick-size Jet (estimated 210,000) have become two of the most widely read Negro magazines in the world (TIME, Oct. 1, 1945 et seq.). Two years ago when he put out Tan Confessions ("Is the Chaste Girl Chased?", "Love in the Choir Loft," "I Took My Mother's Man"), Johnson thought he had another winner in...

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