CORPORATIONS: The King of Cockomamies

As president of Chicago's Meyercord Co., Leonard Henry Knopf, 52, is the world's decalcomania*king. Housewives use plastic or paper decals to decorate kitchen and nursery walls. Small fry, who call decals "cockomamies," paste them on their arms to simulate tattoos. Businessmen use them in hundreds of ways: for trademarks on vending machines, store windows and products; for instructions on tractors, life rafts and planes (a 6-29 requires 2,700 decals); for tax stamps on cigarette packages. Even casketmakers use

Meyercord decals to make a pine coffin look like a marble one.

Last week Decalcomaniac Knopf, who calls his product "painting by way...

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