RETAIL TRADE: You Are My Children

Hammacher Schlemmer, I love you—

You're like a sweetheart to me.

Hammacher Schlemmer, above you

No other firm e'er could be . . .

—The Little Show, 1929

Hammacher Schlemmer & Co. is a 104-year-old Manhattan store to which a Park Avenue dowager goes automatically if she wants a washboard, and to which an Indian prince once wrote for a bronco (he got it). For a price, its customers can get every nicety of modern living—from ten varieties of outdoor grills and 90 types of coffeemakers to rhinestone dog collars (for the cocktail hour) and bronze fig leaves (for statues).

Last week Mrs. Else...

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