Sport: The Payoff

When Kansas State College wanted a good passing quarterback, it went to market to buy one. Top-grade quarterbacks come high, but Kansas State was able & willing to pay. Last week, speaking at a Wichita club dinner, Kansas State's former Coach Ralph Graham told his little story of commercialism in big-time college football:

"To get this passer I sent a coach to the junior college Little Rose Bowl game in California. Another went to Texas and the Juco Bowl game there. Still another went up to Iowa. One of my coaches found a passer...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!