CORPORATIONS: Heating Up Hotpoint

The boss of Chicago's fast-growing Hotpoint, Inc. likes nothing better than to grab a sale away from giant General Electric Co. What gives James J. Nance the kick is the fact that G.E. owns Hotpoint lock, stock and dishwasher. But nobody would ever know this to watch Hotpoint's Jim Nance. He is responsible to G.E., but he operates Hotpoint as if he bossed an independent company. He has his own board of directors, runs his own sales and engineering staff, maps his own strategy.

G.E. likes the rivalry; it gives buyers a greater...

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