CORPORATIONS: Heating Up Hotpoint

The boss of Chicago's fast-growing Hotpoint, Inc. likes nothing better than to grab a sale away from giant General Electric Co. What gives James J. Nance the kick is the fact that G.E. owns Hotpoint lock, stock and dishwasher. But nobody would ever know this to watch Hotpoint's Jim Nance. He is responsible to G.E., but he operates Hotpoint as if he bossed an independent company. He has his own board of directors, runs his own sales and engineering staff, maps his own strategy.

G.E. likes the rivalry; it gives buyers a greater...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!