PROMOTION: Surefire Misses

Never has royalty been so popular in the U.S.

To celebrate National Hat Week, Boston businessmen last week chose a Hat Queen for 1951. In San Francisco, where Miss Pacific Purchaser was already reigning, wine producers crowned a National Vintage Queen. In Dallas, a Macaroni Queen was crowned with a tiara of dry macaroni, and the Texas Rice Promotion Association named a Rice Queen, whose first proclamation from the throne was: "I just love to eat rice, I really do." Others currently receiving the royal treatment: Miss Freight Forwarder of 1951,*

Miss Illinois Cemetery Association, who is "making people cemetery-conscious."

U.S. business...

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