When 23-year-old Jarrell F. McCracken, sportcaster for Waco (Texas) radio station KWTX, was invited last year to speak in a Baptist church, he wondered what to say. He decided to combine his two chief interests, religion and sport, in a rapid-fire report of a football contest called "The Great Game of Life." So enthusiastic was his Texas audience that McCracken recorded his allegory and put it on the market. So well did the records sell that he went into business with two fellow graduates of Baptist Baylor University to sell religious records labeled WORD....
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