Mary Margaret McBride (weekdays, 2 p.m., ABC), after nearly ten years of
local broadcasts, again extends her chirrupy gossip and able
interviewing (of authors, politicians and entertainers) to housewives
from coast to coast. The new program keeps the same old marshmallow and
caramel formula: Mary Margaret getting the celebrities to talk, Mary
Margaret talking about herself, Mary Margaret cooing ecstatically over
such phenomena as Mother Love, Babies, Paths to Success. But, because
the show is sponsored cooperatively, listeners will be deprived of her
personal plugging of her homemade commercials. Instead, while Mary...
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