Mary Margaret McBride (weekdays, 2 p.m., ABC), after nearly ten years of local broadcasts, again extends her chirrupy gossip and able interviewing (of authors, politicians and entertainers) to housewives from coast to coast. The new program keeps the same old marshmallow and caramel formula: Mary Margaret getting the celebrities to talk, Mary Margaret talking about herself, Mary Margaret cooing ecstatically over such phenomena as Mother Love, Babies, Paths to Success. But, because the show is sponsored cooperatively, listeners will be deprived of her personal plugging of her homemade commercials. Instead, while Mary...
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