Radio: The New Shows

Mary Margaret McBride (weekdays, 2 p.m., ABC), after nearly ten years of local broadcasts, again extends her chirrupy gossip and able interviewing (of authors, politicians and entertainers) to housewives from coast to coast. The new program keeps the same old marshmallow and caramel formula: Mary Margaret getting the celebrities to talk, Mary Margaret talking about herself, Mary Margaret cooing ecstatically over such phenomena as Mother Love, Babies, Paths to Success. But, because the show is sponsored cooperatively, listeners will be deprived of her personal plugging of her homemade commercials. Instead, while Mary...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!