Radio: It's a Living

Writers who want to work for radio & TV got advice from an expert this week. In the Writer, voluble Norman Corwin, who has turned out a spate of purple-prose documentaries for radio, offered a two-word prescription for success: "Be mediocre."

Now chief of Special Projects of United Nations Radio, Corwin advised his readers that radiomen want "the safe, routine, unspectacular, competent, journeyman script . . . with maybe a fresh twist no bigger than what you give to a lemon peel in a Martini." In TV, the writer is even less important: he "must step aside for Gorgeous George, Garrulous Godfrey...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!