MODERN LIVING: Help in the Kitchen

Since World War II, when servants all but disappeared from the kitchen, a pair of Omaha, Neb. businessmen named W. Clarke and Gilbert C. Swanson have done more than anyone else to take their place. As president and chairman of C. A. Swanson & Sons frozen-food company, the brothers have cut hours from kitchen chores with nine lines of frozen pies, appetizers, meat and poultry dishes, and complete "TV Dinners," each one ready to heat and eat within minutes. The result: a booming $100-million yearly business that is really just starting to...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!