AUTOS: The Old HJ.

Looking for an ear-catching name for his new, lower-priced car, Automaker Henry J. (for John) Kaiser set up a $200,000 contest. The result was prodigious: some 450,000 people submitted names. Last week Kaiser-Frazer picked the winner. It wasn't easy, since about 100 contestants had submitted the same name. K-F awarded first prize of $10,000 to Mrs. Charles Atkinson of Denver because she had written the best 25-word reason for her choice. The winning name: Henry J.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!