NEBRASKA: The Light That Succeeded

It seemed like the most surefire method ever devised to pry a contribution out of a citizen's pocket. "Lights On," it was called, and after working wonders in Phoenix, Ariz., it spread last week to Omaha.

It worked thus: for six days newspapers and radio stations warmed up Omahans for the big "lights on" ceremony, when all who wanted to contribute to the American Cancer Society drive would signify by turning on their front porch lights at 8 o'clock on a specified night. Just before the hour struck, 4,000 volunteer collectors fanned out...

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