BANKING: Prize Day

In a driving rain last week, block-long crowds lined up four-deep along Manhattan's Madison Avenue for the opening of a new bank. "Look at them," said Manhattan Savings Bank's President Willard Denton. "Nothing like this has ever happened in banking before!" The reason was that Denton, in moving the headquarters of his medium-sized bank from lower Manhattan to midtown, had made an effort "to get the cold atmosphere out of the banking business."

The spacious room was decorated with flags, flowers, and a 37-ft. mural of old New York; music floated in through loudspeakers. Everyone who showed up got a...

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