Radio: Counting the Votes

In TV news, CBS usually tops NBC—but last week the networks divided honors. On CBS, Commentator Ed Murrow and Political Analyst Sam Lubell made the most sense as the confusing election returns mounted. But NBC scored with such new techniques as the split screen that let four reporters from as many cities talk to each other (and the viewers) at the same time. In a post-midnight phone call, Vice President Richard Nixon praised NBC for "objective reporting" and for "the finest election coverage I have ever seen."

NBC's regional roundups were more effective than the general CBS coverage. CBS's news desk overscreened...

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