TRADE: Going to the Fairs

An American in Damascus was worried about the prestige of his country. Here the Russians had spent half a million dollars building the biggest pavilion at the Damascus Fair, while the U.S. Government had refused to let him spend even $15,000. Harris Peel, the USIS chief in Damascus, cast about for "something that would steal the show" yet cost nothing. His solution: Cinerama, which had never before been shown outside the U.S.

Peel talked the Cinerama people into providing the film, Warner Bros, into lending projectors, the U.S. Air Force into ferrying 35 tons of equipment (four projectors, 72 speakers...

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