RETAIL TRADE: High Fashion at Low Prices

In Manhattan last week, newspapers ran double-truck ads with the word "Go", in 15-in.-high type. The small type below explained that Ohrbach's famed and prosperous clothing supermarket was leaving its down-at-the-heels quarters on 14th Street to go 20 blocks uptown and "join the well-to-do company of Macy's and Gimbels.

The oldtimers gave the new arrival a double-edged welcome. In full-page ads, Macy's hospitably showed an opening-day mob scene in front of the new Ohrbach's façade, then slyly suggested: "If you live through this, you're ready for Macy's." When spry old (69) Founder Nathan M. Ohrbach (rhymes with...

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