The Press: SPORTS ILLUSTRATED, Vol. I, No. 1

Out to 350,000 charter subscribers and to newsstands all over the U.S. this week go half a million copies of TIME Inc.'s new weekly magazine: SPORTS ILLUSTRATED, "a weekly recital in words and pictures of ... the Wonderful World of Sport." Printed in Chicago and Los Angeles and published every Thursday, the new 25¢ magazine ($7.50 a year) has a full-color picture of a night baseball game in Milwaukee's County Stadium on the cover of its first issue. Inside are articles on everything from "The Battle of the Bubble Gum" ("The weapons are...

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