The Press: SPORTS ILLUSTRATED, Vol. I, No. 1

Out to 350,000 charter subscribers and to newsstands all over the U.S. this week go half a million copies of TIME Inc.'s new weekly magazine: SPORTS ILLUSTRATED, "a weekly recital in words and pictures of ... the Wonderful World of Sport." Printed in Chicago and Los Angeles and published every Thursday, the new 25¢ magazine ($7.50 a year) has a full-color picture of a night baseball game in Milwaukee's County Stadium on the cover of its first issue. Inside are articles on everything from "The Battle of the Bubble Gum" ("The weapons are...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!