Radio: The Idea Business

In Hollywood last week, Radio-TV Producer John Guedel, a fast-moving mastermind of audience-participation shows, decided to switch his People Are Funny program from CBS to NBC. For this switch, John Guedel Productions gets $3,200,000, and is thus assured a far bigger gross for 1954 than the $5,000,000 it made last year.

Producer Guedel is a small, fast-talking man of 40 who conceals his balding head under an ill-fitting toupee, always carries around a battered leather pipe box (full of $1 pipes) and a clipboard for recording his firecracker ideas. He calls each of his employees "vice president," likes to talk about his...

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