Radio: Easy on the Drawback

If cigarettes were as irritating as cigarette commercials, the nation might turn to chewing tobacco. Last week the advertising and sales weekly Tide polled 2,200 advertising executives for their opinions on TV plugs. Of 100 commercials listed, the seven most objectionable, agreed the admen, were cigarette spiels. Typical comments :

Philip Morris: "Both unbelievable and unconvincing; too brassy; the announcer and Johnny just irritate hell out of me . . ."

Lucky Strike: "They insult my intelligence; too smug . . ."

Kent: "Too long, grown stale through repetition; hysterical and suspicious; a lot of pseudo-scientific mumbo-jumbo."

Camel: "Exaggerated claims, with gross wording; lack believability...

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