PUBLIC RELATIONS: Its Uses for Industry

NO major industry," said Adman Bruce Barton 19 years ago, "has the moral right to allow" itself to be unexplained, misunderstood or publicly distrusted, for by its unpopularity it poisons the pond in which we all must fish." As U.S. industry has outgrown the proprietor-owned and operated companies of old, and as organized labor has gained in strength, more and more corporations have recognized the need for being understood by their employees, stockholders and the public at large. Yet the sad fact is that industry has lost ground in its public-relations campaign....

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