Radio: Birthday Party

The major U.S. corporations are developing a new and expensive habit: when they feel the need for big-scale celebration, they buy up all the TV time in sight. Last year, on its 50th anniversary, the Ford Motor Co. took over NBC and CBS for a two-hour extravaganza starring Ethel Merman and Mary Martin. This week, General Foods celebrated its 25th anniversary by spending $250,000 to capture all four TV networks for a 90-minute show. Another $500,000 went into a glittering array of stars who tackled the job of re-creating the "great...

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