WALL STREET: Brokers on Wheels

From the outside, the three blue-and-silver buses parked in front of the New York Stock Exchange this week looked like any other passenger buses. But inside, instead of seats, each had three offices filled with desks, radiotelephones, easy chairs, an outlet for a stock market ticker and a board listing 70 stocks. The buses bore the name Merrill Lynch, Pierce, Fenner & Beane, the world's largest brokerage house (113 offices), and they were the firm's latest idea on how to bring Wall Street to Main Street.

Merrill Lynch hopes to use its freewheeling...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!