"The Kraft TV Theater comes to you live from New York. The play is being performed at the moment you see itliving theater is your best television entertainment." This announcement, read as each Kraft show comes on the air, dramatizes weekly the struggle for supremacy between live and filmed TV. It points up the fear of the TV networks, as well as that of the Manhattan producers of live shows, that they are about to be swallowed up by Hollywood. At first, almost all television was live. Now one third of sponsored network shows...
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