Business: FLIGHT TO THE SUBURBS

Business Must Follow The Dollar

THE enormous growth of the U.S. population has meant vast new markets in everything from baby carriages to washing machines and wrist watches. Will every retailer cash in on the bonanza? Not at all. The reason is that since 1940, almost half of the 28 million national population increase has taken place in residential suburban areas, anywhere from ten to 40 miles away from traditional big-city shopping centers. Thus, to win the new customers' dollars, merchants will have to follow the flight to the suburbs.

In the ten years from 1940 to 1950, St. Louis'...

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