Time Clock, Mar. 1, 1954

TEA DRINKERS, who have increased their consumption between 10% to 20% since the first of the year because of the high price of coffee, will pay for it probably with a 25¢-a-lb. price increase within the next few months. The increased demand has caused importers to raise prices to packers and blenders 18¶ to 24¢ a lb. on popular grades, and the jump will be passed on to consumers as soon as retail stores start replenishing their stocks.

ADMEN are cutting down on their smoking. Tide, advertising trade magazine, polled 2,200 U.S. advertising and marketing executives, found that of 1,466...

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