Music: What It Is, Is Talk

For the jukebox and disk-jockey trade, record companies are reviving an old idea: "talk" records. These are comedy sketches or monologues of the type that helped kill vaudeville and weakened radio to the point where television became inevitable. Last week one of them, What It Was, Was Football, was striking for the bestselling list.

Football, the creation of a 27-year-old North Carolina singer and former teacher named Andy Griffith, is a straight monologue purporting to be a wandering hillbilly's wide-eyed reactions to his first sight of a crowded college stadium, and is notable chiefly for Griffith's relentless rural drawl. Sample:

"What Ah seen...

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