Radio: Like a Divorce

Whenever he is displeased by public curiosity. Arthur Godfrey disappears behind a velvet curtain of pressagents, vice presidents and well-rehearsed secretaries. Godfrey did his vanishing act once again last week when Liggett & Myers (Chesterfield cigarettes) withdrew its $4,000,000-a-year sponsorship from his Friday radio show, his Monday and Wednesday radio & TV shows, and the Wednesday night Arthur Godfrey & His Friends TV show.

Backstage Battle. What had ruptured the seven-year association between Godfrey and Chesterfield? Arthur's great & good friend Walter Winchell rushed into print with an explanation: "Godfrey quit his ciggie...

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