The Press: Uphill Climb

After the Los Angeles Times's publisher Norman Chandler launched the Los Angeles Mirror in 1948, he made a frank confession: "I'm no miracle man. Every newspaperman knows it takes three to five years to pull a new paper out of the red." He was optimistic. At the start, the Mirror, only new U.S. metropolitan daily since war's end. was also a strange-looking infant. Its tabloid Page One was printed sideways, so that it looked just like a full-size daily until readers took it off the newsstand and opened it up. Few readers bothered; from its first press run of 500,000 copies,...

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