Cinema: The Big Money

After totting up the 1953 box-office figures this week, Variety reported that the No. 1 picture—though in release only three months — was 20th Century-Fox's first CinemaScopepic, The Robe. The estimated gross: between $20 million and $30 million, a fair start toward topping Gone With the Wind, the alltime top-grosser ($35 million).

Other expected big-grossers: From Here to Eternity (Columbia), $12,500,000 Shane (Paramount), $8,000,000; How to Marry a Millionaire (20th Century-Fox, CinemaScope), $7,500,000; Peter Pan (Walt Disney; RKO Radio), $7,000,000; Hans Christian Andersen (Samuel Goldwyn; RKO Radio), $6,000,000; House of Wax (Warner, 3-D), $5,500,000; Mogambo (M-G-M), $5,200,000; Gentlemen Prefer Blondes (20th...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!