The Press: Shake-up at Look

As circulation director of Look, able Vice President S. O. (for Samuel Oliver) Shapiro, 51, is a power. Onetime circulation boss of Macfadden Publications, Shapiro bubbles with ideas about how to sell Look and how to edit it. Last year, after Dana Tasker resigned as executive editor of TIME and became editorial director of Look (TIME, Jan. 26), President & Editor Gardner ("Mike") Cowles told Look's staff that Tasker would "be the top editorial executive of the company." Tasker believes that the editorial department should be completely independent and not a satellite of the circulation department. But "Shap" Shapiro, a popular...

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