Under a bright California sky last week, some 500 fruit growers, packers and distributors gathered in the small town of Corona near Los Angeles to have lunch, dedicate a new building, and listen to some statistics. The building was an $800,000 freezing plant and warehouse built to store more than 1,250,000 cases of Sunkist Growers, Inc.'s newest product: Sunkist frozen lemonade concentrate. The statistics were even more impressive: since introducing its frozen lemonade concentrate in 1950, Sunkist has boosted sales 5,000% : 7.000,000 cases in fiscal 1953 and 10 million expected...
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