In the horsepower race, Chrysler leads the field: its 1954 cars now on dealers' floors have the highest (235) of any U.S. production models. But the one thing Chrysler products have lacked is the slick body styling of Ford and General Motors. Last week there were signs that Chrysler is turning from throttle to eye appeal.
On view in Detroit went two new experimental cars, the DeSoto Adventurer and the Dodge Firearrow, both designed by Chrysler and hand-built by Italian Bodymaker Ghia. The DeSoto is much like Chrysler's D'Elegance coupé, also hand built by Italy's Ghia, which was first shown...
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