Across the country last week began the fifth Religion in American Life campaign, annual effort of U.S. laymen (Protestant, Catholic, Jewish) to encourage church attendance through advertising in the press, over the air, and on billboards and car cards. This year's slogan: "Light their life with Faith; bring them to worship this week." Said President Eisenhower, making R.I.A.L.'s keynote speech: "By strengthening religious institutions, the Committee on Religion in American Life is helping to keep America good. Thus it helps each of us to keep America great."
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