CORPORATIONS: The Discontented Milkman

As every schoolboy knows, the Carnation Co. evaporates milk "from Contented Cows." Thanks partly to this slogan, Carnation has become the U.S.'s third largest milkman,*and the biggest producer of evaporated milk in the world. But Carnation is never contented itself. Last week in Van Nuys, Calif., it showed off a milk-white, $1,000,000 research laboratory where Carnation researchers will try to find new ways to make cows more contented—and more productive.

Distant Pastures. Carnation's devotion to research has already led it far from its original pasture. As one of the West's biggest makers...

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