The radio-TV industry heard some sweet music from some happy sponsors:
¶ Kraft Foods, which has sponsored television's longest running show, the Kraft Television Theater, since May 1947, was so pleased with the pull of its commercials that it doubled the ante. Beginning in mid-October, the Kraft Theater will have a full hour on ABC television Thursday nights, in addition to its Wednesday night hour on NBC, for a total of 104 plays a year instead of 52 and six directors instead of two.
¶ The Philco Corp. liked its five-year-old Philco Television Playhouse...
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