The Press: Free Ride

While Manhattan's tabloid Daily News and Mirror were offering to hand out $25 to $2,000 a day for "Lucky Bucks" and "Bonanza Bills"* (TIME, Sept. 21), Long Island's tabloid Newsday found a way to cash in on the circulation stunt without shelling out a single dollar. Last week, atop the page, Newsday announced:"Here Are All New York Papers' Lucky [Numbers]." Said Newsday: "Tired of lugging home [several] newspapers a day to find out how much your dollar bills are worth? ... So are we ... We're not interested in handing out thousands of dollars; we just want you to collect them....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!