The Press: Crow in the City Room

As a pressagent for National Distillers' Old Crow whisky, Stuart Little, 54, had an aspiration essential in his calling. He wanted to get his product's name past the sharp, hostile eyes of newspaper editors and into print for some free publicity. For deft Stuart Little,#&134; who also wanted some information for a promotion booklet, the problem was simple. Out of Editor & Publisher he picked the names of 250 dailies, sent them all the same letter: "There are upwards of 3 billion crows in North America . . . But I think there must be octogenarian crows that live far beyond...

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