RUSSIA: GUM for Consumers

Moving men and huge vans converged on Moscow's Red Square last week to take away load after load of government files from the massive block of buildings which front on Lenin's tomb. Behind the movers came the carpenters, with blueprints to make over Upper Row, on the Red Square's east side. Three weeks had passed since Premier Georgy Malenkov (sounding more like the editor of Vogue than boss of all the Russians) announced that "we must develop attractive textiles, smart clothing, elegant footwear."

By next Nov. 7, the revolution's 36th anniversary, Upper Row...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!