ADVERTISING: Hucksters Abroad

Up India's Hooghly River one day last February sailed a weird vessel which made even the drowsiest citizens rub their eyes. It looked like a Viking galley, and standing in its prow were warriors dressed like Viking sea kings of old. At Calcutta's Out-ram Ghat pier, one stepped ashore and delivered a pole-sized replica of a new cigarette made by India's Imperial Tobacco Co. Its name: Sea King.

The visitation was a publicity stunt staged by Chicago's Grant Advertising, Inc., which, with 21 offices in 17 lands, bills itself as the world's biggest international ad network (56% of its accounts...

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