GOODS & SERVICES: New Ideas, Jun. 15, 1953


Moving Salesroom. Trans World Airlines opened mobile ticket offices in San Francisco and Los Angeles. In each city, a truck, equipped with reservation counter, upholstered benches and two-way radiotelephone, travels on a fixed route, offering information, reservations and tickets.

Diamond Enlarger. An instrument which magnifies diamonds 20 times, enabling purchasers to see any flaws and imperfections, has been developed by H. Percy Zeininger, Boston diamond cutter. In use at Shreve, Crump & Low Co., Boston jewelers, the Magnascope has boosted diamond sales. Price: $600.

Car Coffee. A coffee maker that plugs into an auto dashboard socket has been put on the...

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